The genuine underlying concern for children makes Goodbooks more a concept store than just a bookstore. Moreover, reading promotion activities and events which take place regularly establish its position as an organisation committed to children and their learning. Many of these activities involve schools and the bookstore networks closely with schools, supplying books to their libraries and conducting book fairs in schools on a regular basis.  A natural progression in this regard is the Goodbooks School Club programme, which focuses on making the school library a more vibrant place. 
Through posters, stickers and record books, lively and 
informative bulletin boards, and generally working closely with librarians, it aims to bring children closer to books and reading.

Goodbooks Marketing started off in a small way as the marketing arm of Tulika Publishers, a children's publishing house. But now, it has indeed established itself as a very specialised and successful distribution company for children’s books in India. Goodbooks now looks  forward to more challenges . . .